Secrets and different strange ideas behind the logos of global brands, and stages of development

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One of the simplest concepts of logos design can literally express what it represents, and this method may be successful, if applied correctly let’s think for a time in a Bake coffee for example in the Costa logo, , iTunes music keys, Or hate the wool of the mark’s company  wool ball.

At other times, A brand name is a key factor even if it is not relevant to the product or services provided to inspire and assist the designer. , for example: Step up Red Cross, and the two companies Apple and Shell, and many animal-inspired signs such as Puma, Jaguar, Dove and ward bill.

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At present the culture spread out the simplified style or minimalism in many aspects of life including design. We see simple and clean logos in order to arrange items intelligently and using the San Serif line. However, we also see that some of the tags have a long history associated with the elements they represent, which seem to be random and unrelated to the mark itself, and are in fact worth further research. About their history of evolution and evolution.

Starbucks and McDonalds are the best-selling American brands, and they are also associated with the strangest elements of their characters before the world knew the Starbucks of Seattle city in United States, who would link a green and personal which represents the character of the story called Moby Dick with coffee?

McDonald’s Golden hoop it is similar to the Arabic letter “Mim”, which is a sign of the McDonald’s chain of restaurants, which you always see in front of streets and roads food

In this article, we will explore the brands of families whose emblems carry amazing stories

Nestlé: family name

Nestlé family name
Nestlé family name

Nestlé’s bird nest is actually a trade mark simulator with a simple change to the founder’s family name. The word nest is nest in the English language.

Have you ever thought about the relationship between the international food company and the bird’s nest?

The secret lies in the legacy of the family of the founder Henry Nestlé, the first Swiss manufacturer to develop a logo for his trade, and he used his family name to draw inspiration. The word Nestlé in German means nest, and perhaps without coincidence carrying the logo of his company as a nest and bird.

Because the company produces many kinds of food and beverages, including kids and babies’ food, the improved logo comes in 1868, giving the impression of caring and incubation by embodying the mother bird feeding and nurturing its young, thus creating a link between the name and the purpose of the mark.

As the years progressed, the logo was simplified further and further. In 1988, the number of young birds was reduced to only two to give an impression of the “modern family” through birds.

NBC: Colored Peacock

NBC Colored Peacock
NBC Colored Peacock

The NBC logo has been associated with the peacock since 1956.

In our time, connecting a television channel to a peacock may seem strange and difficult to understand, but in 1956, NBC wanted to express its enthusiasm for the invention of color television!


The first versions of the logo look like a painting of a peacock with a tail of rainbow colors, each of  the 11 feathers symbolizes a colored drop . The final shape is colored with vibrant colors to encourage non-colored TV owners to buy color TVs to enjoy the full experience.


Along with the famous tail, the word “proud peacock” comes to be the special mark that symbolize the pride of the network in its color scheme. This logo was used with the letter N in various forms until the network contracted with Chermayeff & Geismar in the 1970s and early 1980s to edit the logo completely


Even as color television has become common, not special. The design agency Chermayeff & Geismar decided to keep the peacock with decrease the number of feathers to 6, to represent the six NBCs department. In a clever solution to keep the peacock idea, a small space was placed in the middle symbolizing the peacock. Without the need to draw it, a more elegant and beautiful solution than his predecessor in the fifties.



Domenoz: How many points?

Domenoz: How many points?
Domenoz: How many points?

The idea of ​​the pizza company “Domino’s” was to add a point for each branch is opened … which did not happen at all.

Domino’s Pizza today may be one of the most popular pizza chains around the world, but its beginning was modest and very simple. It began as a small restaurant named “Dummy Nikes” follow the name of its owner Dominique Divarty, and in 1960 Tom Monaghan and his brother James bought the restaurant from Divarty. The restaurant was sold in exchange for the Volkswagen “Beetle” they used to deliver orders.

In 1965, the brothers opened two more branches, but they were not able to use the name “Dummy Nikes” without Divarty’s permission, which was not granted to them. One staff member suggested that they change the name to Domino’s, and immediately they admired the new name. The brothers saw the great Possibility to transform this simple-impacted name into a trademark inspired by the same name.

The three points in the logo are the original main sites of the Domino’s restaurants, and the plan was to add a point each time a new branch was opened. It is a good idea, but it is impossible to investigate with the wide spread of the restaurant. It is my imagination to add these points to the slogan, but if the brothers insisted on their idea, the logo will carry more than 10,000 points today.


Metro Goldwyn Mayer

Secrets and different strange ideas behind the logos of global brands
Secrets and different strange ideas behind the logos of global brands

Is there a more interesting way to attract attention from the lion’s snarl? Especially in the film industry, where the first shots represent the most important moments of the life of the film, and Metro Goldwyn Mayer’s logo – known as MGM –  has always been associated accompanied by the voice of the snarling famous, childhood memories, and other memories we make it to this day.


Many generations of filmgoers used to the dramatic introduction, the huge lion’s voice as he roars to start the film, a film strip wrapped around him that Indicates to the company, which came by chance – almost. The king of the jungle has been the original symbol of the company since 1916, and is a symbol of the sports team of advertising chief Howard Ditz, called the Lions Team when he was a student at Columbia University.

When the merger between the giants of the film industry the Goldwyn Pictures, the Metro Pictures and the Louis B. Mayer Pictures done in 1924, the Lion – that is called Slats – remained the official trademark of GMG. The Slats was first heard by the Gramophone in 1928 at the premiere show for the silent film “White Shadows” in South Seas.


After the death of lion Slats in 1928, he was replaced by a long list of Lions including Jackie, Talley, Coffey, Tanner, George, and finally Leo’s famous and beloved Leo in 1957. Can you imagine that a commercial heritage like this began because the head of advertising department was a student At Columbia University?

Toplron: The mountain and the bear

Toplron: The mountain and the bear
Toplron: The mountain and the bear

Since 1908, the Toblerone logo has two main components: the Matterhorn Mountain

And the Bear Bern.


Many brands emerge from the history or heritage of the town or country in which they originated, and Toblerone is an excellent example. The logo does not in any way represent a trademark of chocolate, but embodies the geographically of the landmark in Switzerland, this is the Matterhorn mountain.



The shape of the chocolates, which look like a layer of mountains, is inspired by the idea of ​​the logo itself, but that is not all. In the middle of the effect of the snowfall on the top of the mountain is the shape of Bear Bern, and this is the official symbol of the Swiss city of Toblerone , Where Toblerone Chocolate Company was established .


Translated by: OLA SALAH

  • Design


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